Vodacom and MTN reached an agreement with the Commission to drop prices for sub-1GB 30-day data bundles by up to 40% and 50% respectively. While Cell C’s rise between 2013 and 2015 put a dent in the overall market figures, the shift in definitions for ‘active’ users by unlisted company may have clouded the picture somewhat.With official figures now being reported like the other listed entities – and possible plans for a listing for Cell C in the pipeline – the 2016 and 2017 numbers provide a clearer picture of South Africa’s mobile landscape. SA mobile share in 2018: Vodacom vs MTN vs Cell C vs Telkom. Vodacom vs MTN . This is the reason they have had to charge more for their mobile data bundles – to earn money back for their capital expenditure (capex).The easiest ways to cut data prices would be to cut network investment, meaning that South Africans would have worse connectivity, or to access new spectrum.The latter option is preferable, as outlined by both mobile operators in their recent announcements of Despite not having access to new spectrum, and continuing to invest in their networks, Vodacom and MTN have dropped their data prices over the past 10 years.Recently, the Competition Commission also published its final Data Service Market Inquiry report, which called for MTN and Vodacom to drop their data prices further.Vodacom and MTN reached an agreement with the Commission to drop prices for sub-1GB 30-day data bundles by up to 40% and 50% respectively.This means that smaller data bundles from both mobile operators have become substantially cheaper.To illustrate how far mobile data prices have fallen over the past 10 years, we compared the prices of current Vodacom and MTN 30-day data bundles with their prices in 2010.We also compared out-of-bundle data prices for each bundle, and noted that while Vodacom’s out-of-bundle rates are lower, out-of-bundle data on MTN has increased for several packages. Different challenges; different opportunities. The group plans to launch full services as Rain Mobile, which will add yet further competition into the market as it comes with deep pockets in the form of Looking at market share, shown as a percentage of the total reported subscriber numbers in South Africa, it’s clear that Vodacom and MTN are continue their dominance of the South African market.According to the reported figures, there are 88.8 million mobile connections in South Africa. SA mobile share in 2018: Vodacom vs MTN vs Cell C vs Telkom This number is not reflective of unique mobile subscribers, but rather the number of active SIMs, attached either to multiple devices or machines.The total reflects the approximation of South Africa’s mobile market as reported by GSMA Intelligence’s 2018 update.
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