Nearby you can see a drawing by a Soviet design student that, as early as 1928, proposed a car-like, bubble-shaped living pod of a kind that is still a popular version of what the future will look like. “Tonight,” he said, “I want to have an unpleasant talk with you.” The bad news he had to impart was that the United States was going to have to change its relationship to the artefact it had made its own, that defined its industrial might and its version of freedom. Given that almost everything about life has been touched by cars, it would be possible to mount 50 different exhibitions on the theme, each with its own set of exhibits, each equally valid.This one does a good job of navigating the difficult territory between piston-engine porn and climate apocalypse.
Americans, he said, would have to be more careful with their fuel consumption because the world was running out of oil.Like some other recent and current shows (the Design Museum’s For, if cars are all the bad things listed above, they have also been emancipating, energising, socially and economically transformative. The material is mostly from before 1980 – just as well, as the subject is already vast enough. On arrival at the show you are greeted with a 1950s film envisaging a future in which a uniformed official in a control room – a sort of inefficient prototype of Google Maps – radios to drivers the best routes for them to take.
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© Duffy Archive There is the Paykan, a variant of the British Hillman Hunter, which in the time of the Shah became an unlikely symbol of Iranian identity. The viewer is allowed pleasure at the beauty of some of the creations, fascination with the human brilliance and human foibles at work, and recognition of the accompanying destruction. There is the Delahaye Type 145 of 1937, the successful outcome of a patriotic campaign to build a French car that could win races against the then-mighty products of the Nazi-backed German car makers.With cars, fantasy and function have always been entwined.
A breathtaking 1970s advertisement for the Humble energy company, shocking and ironic at once, is displayed: “Each day Humble supplies enough energy to melt 7 million tons of glacier!”You see Jimmy Carter speaking from the Oval Office, with some of the downbeat tone that helped to make him – for all his many virtues – a one-term president. The exhibition has been a long time in the offing, with Norman Foster at one point involved, whose preference (one might guess) would have been for a celebratory parade of shining technology. Specially commissioned films show the grassroots sport of car-spinning in South Africa and of the highly ornamented vehicles – great rolling palaces of glitter and electric light – of Japanese truckers.The dark side of cars is included – the conditions of assembly-line workers, the death toll from accidents, the effects on climate – though doesn’t dominate.
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