These days, movies’ box office performance is largely front-loaded into their first few weekends of release. Learn more about the advantages of accessing Universal Pictures Home Entertainment titles, available On Demand in the comfort of your own living room. Variety reports that Universal Studios and theater chain owner AMC have come to an agreement with regards to the window between a film’s time in movie theaters and its debut on home entertainment options like video-on-demand.
Universal was the one studio to be especially interested in earlier VOD releases at the start of this year, so there's a chance others don't feel the need to shorten their window so drastically. Back in March, when movie theaters began to close down indefinitely, Universal made the then-unprecedented decision to send Trolls World Tour straight to VOD instead of waiting for …
2015’s “The theatrical experience continues to be the cornerstone of our business,” said Donna Langley, chairwoman of Universal Pictures, in a news release. Due to people avoiding movie theaters due to COVID-19, Universal is releasing several current films, like The Invisible Man and the Hunt, to VOD early.
A recent graduate of Emerson College, she majored in Media Arts Production while specializing in screenwriting. The old theatrical window, which was closer to six months as recently as the mid-2000s, was created around the advent of the home-video market in the 1980s, to prevent studios from releasing copies of a movie on VHS, DVD, etc., while it was still playing in theaters.But that was also built on the idea of movies having long tails at the box office, still making money two or three months after premiering in theaters.
Recently, Universal announced that due to the success of Trolls World Tour, it is heavily considering releasing all of its films in theaters and VOD on the same day.Unsurprisingly, movie theater chains are not happy. This is a significant shortening of the previous window, which was closer to Here’s what this means in practice: The next Jurassic Park movie, Despite these shortened theatrical runs, Universal’s business model still relies heavily on movie theaters.
Additionally, Universal and DreamWorks Animation’s Trolls: World Tour will have a true VOD day-and-date rollout with the film now slated to premiere in theaters and for digital rental on April 10. The theatrical-release window will be shorter than ever — whenever there is oneUniversal Pictures was one of the film studios to respond quickly to the COVID-19 pandemic, The conflict started in March, before we had any idea of how long public places like movie theaters would be closed, when Universal released AMC took this shortening of the traditional theatrical “window” — the period during which movies play exclusively in theaters — as a direct affront, and announced in retaliation that it would no longer show any Universal films at all. Every major studio this year has Rachel LaBonte is a news and features writer for Screen Rant with a deep passion for movies and television. For now, no other film studio has come to an agreement for adjusted theatrical windows with AMC, and Universal hasn’t announced a partnership with any other major theater chain, such as Regal Cinemas. AMC Theatres and Universal’s unprecedented deal will put movies on demand much fasterAnimal Crossing fans upset that Nintendo is taking down hacked dream islandsThe Umbrella Academy show inspired Gerard Way to continue one character’s storyShowrunner Steve Blackman talks about collaboration and adaptationLooks like Animal Crossing is about to get a luck system The Umbrella Academy is delivering what Marvel movies taught fans to expectA focus on inner emotional lives and relationship dynamics ... with a splash of sexy Where Universal goes, others will follow, leaving closing theater chains hobbled.
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