To that end, Telemundo partnered with In March 2007, NBC Universal announced that it would restructure Telemundo's entertainment division in an effort to narrow Univision's ratings dominance.On May 14, 2012, Telemundo announced that it would launch a new branding campaign that would include the debut of a new slogan and on-air identity, including the replacement of its framed "T" logo (a variant of the 1992-era design that had been introduced by the network in 1999), with a new logo featuring two partial red spheres forming the "T", described to "capture the duality of Telemundo’s audience, balancing the strong connection to their Latin roots with their contemporary mindset of living in the U.S." The new logo and graphics package debuted on-air on December 8 of that year.During the 2000s, Univision also lost several key on-air personalities to Telemundo, including longtime weekend news anchor Other key on-air personalities that joined Telemundo from Univision or These programs helped Telemundo decrease its ratings gap in the key demographic of Adults 18–49, decreasing the gap between the two networks by 54% between 2010 and 2015, with Telemundo even beating Univision four times during the 2014–2015 television season on nights when the former aired sports events and specials; the network also narrowed the ratings differentials with Univision in total prime time viewership from a gap of 1.2 million viewers in July 2013 to 238,000 in July 2015.On May 13, 2014, during the network's 2014–15 upfront presentation at On July 21, 2015, Telemundo beat Univision for the first time in a singular-night demographic, averaging 969,000 viewers and a .76 rating in the demographic (26K more viewers and a .2 higher share than the 943K and .74 earned by Univision's While Telemundo's owned-and-operated stations and affiliates largely rely on Telemundo's master schedule to fill their broadcast day, many of its stations also produce their own local programming (which may pre-empt certain programs within the base network schedule), usually in the form of newscasts and The majority of Telemundo's programming consists of first-run telenovelas and series, many of which are produced by the network itself through its Telemundo Studios unit; however, some shows broadcasts by the network are produced by outside companies (including From 2010 to 2013, Telemundo utilized an off-time scheduling format for its prime time programming (similar to the "Turner Time" format used by Daytime programming on weekdays features a mix of consisting of repeats of past Telemundo-produced telenovelas and acquired serials (which are re-edited as extended 90-minute and two-hour episodes) during the late morning and early afternoon hours, while newsmagazine, reality and court series (such as Telemundo was the first Spanish-language network in the United States to incorporate English captions during its programming, beginning with the premieres of Programs that include English-language captions during their original broadcast may also include them in repeat broadcasts airing outside of the network's prime time schedule after the program's original run on the network or, since 2012, as part of the network's late-night novela repeat block. This "new era" broke from the conventional Spanish-language programming model, the changes made for the 1998–99 lineup included the complete removal of telenovelas from its prime time schedule, citing the inferior quality of the In addition, to better take advantage of the region's pool of writers and directors, Tortorici decided to migrate Telemundo's main base of operations – transferring its programming and management divisions – from After Tortoricci resigned from the network in July 1999, Telemundo tapped former In September 1999, Telemundo began transferring the bulk of its programming and marketing operations from its Santa Monica headquarters and consolidated all operations of the network at its offices in Hialeah. The font used for Telemundo logo is very similar to Novecento Sans Bold, which is a display sans serif font designed by Jan Tonellato and published by Synthview.
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