supplementary service innovation

Service delivery innovation comes from improving how the customer obtains the benefits of a service when getting a core job done. Many companies leave valuable opportunities on the table; opportunities that are adjacent to what they currently offer.“Outcomes” are the customers’ measures of how well they are able to get the job done. Core service innovation comes from helping the customer get a core job done better by improving a current service or introducing new services.

The result? This is true whether we are having a meal at a restaurant, getting a haircut, or obtaining a mortgage. Although studying the job of obtaining service is unlikely to lead to new service innovation, successful service companies have differentiated themselves with a deep understanding of this job.New service innovation comes from the discovery of new or related jobs that a current or new service can help the customer get done. In October, they announced the expansion of their 2019 MA offerings across many of their affiliated health plans through a new benefits package branded as “Essential Extras” or “Everyday Extras,” depending on the affiliated health plan. Service delivery innovation comes from improving how the customer obtains the benefits of a service when getting a core job done. Three first-movers to act on the potential are Anthem, Cigna-Healthspring and Humana. But many companies offer value to customers only for certain steps. This sense of service innovation is closely related to service design and "new service development". By capturing and prioritizing the outcomes customer are using to judge success, an organization gains a comprehensive understanding of customer value to guide service innovation.Once a customer decides to hire a particular service to get a job done, there are tasks that customers must accomplish as part of “consuming” that service—such as making contact with the service, communicating service needs, and paying for the service. To learn more about the cookies we use, please view our “Through this program, we hope to provide people with a stable environment in which to recover so they don’t have to return to the hospital.”Additional benefits include transportation to medical appointments and pharmacies for customers in select plans and through a partnership with Lyft, a well-known ride sharing company. For example, most credit card companies focus their attention on the paying step, neglecting other steps along the way (such as making purchases or tracking purchases). Innovation in service processes – … In industries ranging from heavy machinery to health care to financial services to consumer goods, service innovation is helping businesses find new revenue streams by satisfying their customer’s need to get things done. Everyday Extras will be available next year through Amerigroup plans in Tennessee, Texas and New Jersey.“From a growth and attracting new members standpoint, having something like this that is unique and better than what our competitors offer certainly is helpful,” said Chris Boles, regional vice president of Medicare at Anthem. If we don’t do that, there’s no reason for members to sign up with us and no reason for them to stay.”“We know lack of adequate nutrition can be challenging to someone trying to regain their strength following hospitalization,” said Brian Evanko, president of Cigna-HealthSpring. And supplementary service innovation comes from helping the customer get jobs done related to using or consuming a product. At its simplest, consultation consists of immediate advice from a knowledgeable service person in response to the request: Last, Humana added a telepych benefit that offers virtual access to psychiatric doctors for those living in areas where access is limited.“Humana believes the best way to care for our Medicare members is through care for the whole person,” said Alan Wheatley, president, Retail Segment at Humana.

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supplementary service innovation