Even ads were purchased as a flat monthly rate.Add to that, the great Chinese firewall, governmental advertising restrictions, difficulty in the language characters and dialects, and a ton of other red tape made the barriers in many cases seemingly impossible to overcome.I remember wiring advertising funds for a major brand to our colleague in China and they physically would cash the money out of the bank, put it the equivalent of $10,000 in their backpack, and ride their bicycle over to Baidu’s office to make the advertising deposit.Baidu is no longer the only player in search in China. The latter dominates search in China, accounting for more than two-thirds of the market in June, according to Statcounter. You search for “search engine market in China” on Google, and a name pops up: Baidu! These licenses aren’t optional – you must have them in order to advertise.Google Analytics will work in China, but I don’t recommend it because the data may not be accurate.With the huge firewall in China, it’s pretty easy for them to randomly cut off access to the rest of the world.When this happens – and it does happen – Google Analytics’ tags won’t fire, and you’ll get inaccurate traffic data.Baidu has pretty good free web analytics called Baidu Tongji (Baidu Statistics) for anyone who can read Chinese.If you don’t read Chinese, well, you might have a struggle trying to figure out what’s what and confuse your bounce rate with your conversion rate.Another option is using Russia’s Yandex Metrica. The last update was made on Feb 14, 2020 The 4 Big Chinese Search Engines. Search by image NEW . No worries though, it will all be clear in a few minutes. Here's everything you need to know about search engine marketing and SEO practices on Chinese search …
So regular content updates is a great idea to show Baidu you are constantly improving your website quality.New domains must age before they can get ranking, so be patient if you have a new one.Meta keyword tags and descriptions are also looked at as a ranking factor on Baidu.If you are relatively new in search and don’t know what meta keyword tags are, find an SEO veteran and ask, you will make his or her day with just the question in itself!360 Search is equivalent to Bing for Google. Campaign management tools are available as well, but are only in Chinese.Baidu’s Organic Search on Mobile is similar to Google’s mobile ranking, but even more evolved in some ways.Most people have smartphones, not laptops and desktops in China, so the search engine is focusing mostly on mobile.For example, Baidu has its own version of AMP, called MIP (Mobile Instant Page).Load speed is a major factor for mobile as well as mobile-friendly websites.Baidu dominates the mobile search space with 83 percent of the mobile search market share.What makes it unique is that the company is behind Sogou Pinyin.
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