BMW Bids a Beautiful Farewell to Mercedes-Benz CEO Dieter Zetsche With a Video, Check Mercedes' Witty Reply. 73% of African Americans said they did not have emergency funds to cover three months of expenses. We may earn money from the links on this page. This struck all the right chords with customers and the ad has become a viral sensation on social media. It is perhaps a testament to these new opportunities (and challenges) that Zetsche’s successor is the 49-year old Swede, Ola Kallenius, the first non-German at the helm of the company, and who had a long stint heading Daimler’s R&D and the high-performance Mercedes-AMG divisions.
When Zetsche took over Mercedes, the carmaker was in the throes of a decline in its position as a top contender in the luxury car segment. Known for his casual management style, skinny jeans, off-beat comments and his walrus moustache, as well as his ability to connect with cross-cultural teams at all levels of Daimler’s worldwide structure, Zetsche was a man of the people. Just one look at BMW i8 and Audi E-tron is enough to establish that.Tesla is new kid in the Town. The Mercedes CEO is seen driving a BMW i8 in the ad. The ad focuses on Zetsche’s last day down to the chauffeur-driven Mercedes Estate sedan that drops him home. BMW releases cheeky ad on the retirement of Mercedes boss Dieter Zetsche. Daimler’s Dieter Zetsche Retires and Jumps Right into a BMW! And you cannot drift it naturally!
While his retirement is more of a hiatus than a farewell (it is part of a mandatory two-year break required under German law which will eventually see Zetsche return as Chairman of the Daimler’s Supervisory Board in 2021), he will however not be a part of the company’s day-to-day management.The high point of his farewell was the TVC made by Daimler’s long standing rival – BMW. It also positions the two as the natural leaders fighting for dominance in the category. The car enthusiasts don't rate Tesla High. This content is imported from YouTube. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. The ad further puts their longstanding rivalry in a friendly light; that of two mature brands at the top of their game with a great deal of mutual respect for the unremitting value and drive for excellence they both bring. You may be able to find the same content in another format, or you may be able to find more information, at their web site. For questions regarding subscription and timely delivery, please contact on the following numbers or visit Tesla has already usurped both BMW and Mercedes. You may be able to find the same content in another format, or you may be able to find more information, at their web site.
You may be able to find the same content in another format, or you may be able to find more information, at their web site. This commenting section is created and maintained by a third party, and imported onto this page. BMW is congratulating Mercedes-Benz CEO Dieter Zetsche on his retirement, but in a surprising way. The ad focuses on Zetsche’s last day down to the chauffeur-driven Mercedes Estate sedan that drops him home. I have had a BMW and a Mercedes in the past but after Tesla it is clear that Tesla is the leader and the rest are to follow!Tesla is driving more on cult appeal, fashion and "hip" image. The strategy worked and in 2016, Mercedes once again beat its arch-rivals to become the world’s best-selling luxury car brand, a title it has retained ever since.Keeping that in mind, industry watchers believe the ad puts Mercedes and BMW on a pedestal above a steady stream of growing competitors in the luxury car market, ranging from Lexus, Audi, Infiniti and Acura and even Tesla. Born in Turkey to German expatriates and an electrical engineer by trade, Zetsche left several indelible marks on the company as well as a legacy of both high and low points. After seeing him off, Zetsche with a mischievous grin, opens his garage door and drives out in a BMW i8 Hybrid sports car. A video tribute by BMW for Mercedes-Benz CEO Dieter Zetsche on his retirement proves that business rivalries need not always be cutthroat - sometimes they're just in good fun. Tesla led the way but the rest have caught on. He also inspired a youth-centric cultural shift at Mercedes (including branding himself as Dr Z – read ‘Zee’). BMW has taken a dig at Mercedes Benz, whose CEO retired after 13 years at the top.
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